What does it actually look like when a marketing team goes all-in on AI?

Two Experienced Email Marketing Leaders Share Their AI Adoption Experiences

In this session, Sol Medvidofsky, Senior Marketing Manager of CRM at Silversea Cruises, and Kayla Brown, Director of Customer Lifecycle at Hibbett, share their firsthand experience integrating AI into email marketing creative and production workflows.

From early internal pushback to evolving team roles, both speakers represent high-frequency email marketing organizations that have fully embraced tools like Denada and DaVinci. Their conversation is grounded, practical, and honest about what the transition really involves.

AI is reshaping how teams produce content, drive personalization, and structure their learning agendas — but adoption isn't frictionless. It requires rethinking workflows, retraining people, and reimagining the entire customer journey. This session explores the guardrails needed to maintain brand trust and relevance, the real-world challenges of CRM adoption, and how to build programs that are ready for what's next — without losing the human touch.

Ready to Transform you Team? Schedule a Denada Demo today.