How Denada works

01

Overview

Denada is an AI agent for marketing teams. You tell it what you need in plain language, and it builds the email. We call this Chat to Create. Denada introduced it in 2023, the first tool built this way.

Our goal: to empower and transform marketing teams, so they can create without bottlenecks, skip the tedious, time-consuming steps and focus on strategy and results.

02

Video: Denada explained

A nine-minute walkthrough of everything on this page.

03

How Denada is organized

Team

Denada is organized into Teams, one brand per Team. Each Team has its own projects, libraries, images, docs, users and AI training. Working on several brands? You’ll have a Team for each.

Projects

Denada is a work hub: you can see what your teammates are working on, or create in private. Each project is built from one of your libraries, so you can make whatever they’re set up for: emails, landing pages, banners, social mockups, in-app messages and more.

Library

The template system Denada builds with. Each Team can have several. More on libraries below.

Images

A state-of-the-art, built-in DAM. Denada recognizes what’s in every image and writes its description, tags and alt text automatically.

Docs

Add any document to give Denada knowledge. Docs is where you share information that leads to better results, or set up automations.

Users

Each user is a Manager or a Member. A separate setting controls whether they can access Libraries.

AI training

Denada is like a new employee. At setup, we train it on your company: your brand, products and services, audience segments, the types of emails you send, the ESP you use, dos and don’ts, and more. You can edit or add to this training at any time in Libraries and Docs.

04

What’s a library?

Libraries are at the center of how Denada works. A library is a template system, evolved for the AI era: your brand’s design system, packaged as reusable blocks that Denada and your team assemble into finished messages.

What’s inside

A library is a set of blocks: self-contained sections such as headers, heroes, product grids and footers. Most libraries have 10 to 30.

Each block contains:

• HTML code. Responsive and dark-mode ready, built once by a designer or developer.
• Denada content tags. They mark where content goes inside the HTML.
• AI instructions. A description of what the block looks like, and chat instructions that tell Denada when and how to use it. For example: “This block prefers lifestyle images featuring people.”
• Parameters. The fields that can change, such as the headline, image, font color or background tint.

Every library also has a shell: the outer HTML that wraps the blocks and holds fonts, resets and shared theme settings like brand colors.

Parameters are the guardrails

You and Denada can only change what a block’s parameters allow. Everything else, including fonts, spacing, layout and code, stays locked. That’s why every message stays on brand, no matter who or what fills it in.

How Denada uses a library

1. You prompt

   Chat, a brief, a PDF or a URL.

2. Denada reviews every available block

   It reads each published block’s description and instructions against your prompt.

3. It picks the best blocks and puts them in order

   That’s the structure of your message.

4. It fills in the parameters

   Copy, images and links, inside the guardrails.

Any HTML can be a library

• Emails
• Landing pages
• Banner ads
• Social mockups
• In-app messages
• Direct mail

If it can be built in HTML, it can be a library.

Good to know

• Published. Libraries and individual blocks each have a Published switch. Denada only builds with what’s published.
• Versions. Every project keeps the library version it was built with, so changing a library never silently changes past work.
• Who builds them. The Denada team builds your first libraries during setup, then trains your team to edit, duplicate and build new ones on your own.

All about libraries in the Denada Help Center →

05

The interface

We keep the interface simple. There are three areas: the Left Panel, the Right Panel and the Share button.

ABC

ALeft Panel

Manage your projects and your Team.

• Team switcher (lower left). Move between Teams or brands.
• Projects. Your work hub. See your projects and your teammates’.
• Libraries. The smart templates Denada builds with.
• Images. A built-in image library. Denada looks at every image and writes a description, alt text and keywords; that’s how it picks images for your layouts. Connect your DAM and its metadata comes along too.
• Docs. Storage for anything, in folders. Refer to any doc in your chats with Denada.
  • The Denada Masterfile lives here: one document that Denada reads every time you work with it. Put your rules and key information in it.
• Support. The one part of Denada that isn’t AI. Real people, with a goal of answering within 10 minutes.

BRight Panel

Work on the project that’s open.

• Chat. Tell Denada what to do.
• Edit. Make changes by hand. Click any block to see what’s in it, add new blocks or reorder them.
• Variations. Turn one layout into many. Describe the versions you want; Denada keeps the original and builds the rest by changing images, words and blocks.
• Comments. Tag teammates, discuss the layout and set statuses for your workflow tools.
• Options. Subject line, preheader, version history and library.

CShare button

Get your project out into the world.

• Publish to web. A public URL where people outside your team can leave revisions.
• Send a proof email.
• QA. Test in Inbox Monster, Litmus or Email on Acid.
• Export. A wide range of formats.
• Integrations. Send straight to your ESP. Set it up once and it stays in the menu.
• Copy or save the HTML.

More on the interface in the Denada Help Center →

06

Chat to Create:
What Denada does when you prompt

Every project starts with you telling Denada what to make. Here’s what happens next.

1. You give Denada a starting point

   Use whichever input fits:

   • Chat. Type, or use the microphone to talk.
   • A brief. Upload any brief, in any format. About 65% of Denada users start here.
   • A PDF or screenshots. From Figma or anywhere else.
   • A URL. Denada visits the page, reads and summarizes it, and can bring in its images.

   What would you like to make?

   I’m working on…

   Denada always reads the contents of the DENADA page from your Docs.

   1. Word brief
   2. Spreadsheet
   3. PDF
   4. Chat or URL

2. Denada picks blocks from your library

   It chooses the template blocks that suit your request.

   Library

   Email

3. Denada finds your images

   It searches your image library for pictures that match the prompt.

   Email

   Images

4. Denada writes the copy

   Headlines, body and buttons, written to your brand training.

   Email

   Writing in your brand voice

5. You get a first draft in minutes

   A fully coded, responsive, dark-mode-ready email, built in your template with your images and on-brand copy.

   First draft

   Under a minute

07

Step by step

1. Chat to create your first draft

   • Describe what you want.
   • Or upload a brief.
   • Or give Denada one or more URLs and ask for an email based on the page. It can bring in that page’s images too.

2. Refine it

   Denada makes the first draft in minutes. It won’t be perfect every time; that’s where you come in, as the human in the loop. Keep prompting, or open the editor to:

   • Change images, words or links
   • Remix images or create new ones

3. Make variations

   One prompt creates:

   • Versions. Up to 50 from a single prompt, more if you need them.
   • Translations. 98 languages supported.

4. Comment and approve

   @mention anyone to bring them into the thread.

   • Internal. Discuss with your team first.
   • External. Share the public URL with people outside your organization. Their comments are tagged Public so you always know where feedback came from.

5. Export

   • Straight to your ESP
   • Or as a public URL, proof email, PDF, PNG, HTML or ZIP

08

Integrations

Denada connects to your entire marketing stack, and we configure it at setup to fit the way your team works.

ESPs

• Salesforce
• Braze
• Iterable
• Adobe Campaign
• Marketo
• Cordial
• Eloqua
• HubSpot
• Klaviyo
• Zeta
• SendGrid
• Mailchimp

Messaging

• Microsoft Teams
• Slack

Design

• Figma

SSO providers

• Google Workspace
• Okta
• SAML
• Microsoft Azure
• Duo

DAMs

• Bynder
• Adobe Experience Manager
• Brandfolder
• Webdam
• Acquia
• Catsy

Workflow tools

• Asana
• Workfront
• Wrike
• monday.com
• ClickUp
• Trello
• Smartsheet

Live content

• Movable Ink
• NiftyImages
• Liveclicker
• Denada Live Blocks free

AI agents (MCP)

• Claude Code
• OpenAI Codex
• Cursor
• GitHub Copilot

Don’t see a tool you use? If it has an API, we can build the connection during setup. See how ESP export works

09

QA: Check every email before you send

The last step is the simplest. Tell Denada “QA this email.”

• 143 built-in checks. Denada’s default QA covers copy, content, code, links and ESP-specific tags.
• Your own checklist, too. Add a custom QA checklist to Docs. Denada runs its built-in checks first, then reviews the email against your list.
• Fixes included. When Denada finds a problem, it can make the fix for you.

M

Megan

QA this email

Denada

Reading your QA checklist · Docs

Running 143 checks

QA report2 critical1 warning140 passed

• Broken merge tag in the hero copy
• Conditional hides a module from most subscribers
• Hero image doesn’t match the brief
• Subject line and preheader
• All links and CTAs working
• Alt text on every image
• ESP tags and HTML entities
• + 137 more checks passed

Denada

Want me to fix the 2 critical issues?

Fix them

The result: your email goes into your ESP tested, checked against your standards, and ready to set up and launch.

Why it matters: manual QA misses things. Denada checks every email the same way, every time. One team estimates Denada’s QA alone saves them 16 hours a week.

10

Pricing

11

Comparison: The old way vs. the new way

The biggest change in email production in 30 years is the instant first draft.

Traditional email production

Agentic email production

Brief

Brief or prompt

CopyDesignCoding

AI-assisted instant creation (copy, layout, code)

Internal reviewExternal review

Simultaneous collaboration & Rapid Revise

VersioningLocalization

Automated instant versions & localization

Export to ESP

Export to ESP

Timeline: 2–6 weeks

• Multiple handoffs
• Slow revisions
• Expensive localization
• Limited testing
• Team bottlenecks

Timeline: hours or days

• Instant creation
• Rapid iteration
• Built-in localization
• More testing
• Marketers create directly