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Professional Services

The email experts come with the platform.

Denada was founded by two email marketing pioneers. Our team has designed, coded and moved email programs for some of the biggest brands in the inbox, and we can do the same for yours.

Schedule an assessmentSee the services
01

Creative services

Fresh templates that people don’t skip, designed as a system that makes every email unique.

02

Coding & template services

Lean, fast code that renders in every inbox, plus a free audit of the code you have now.

03

Migration services

Moving ESPs? We move your creative, templates and processes first, for one flat fee.

01

Creative services

Switching to an agentic approach? Refresh your templates too.

9months

Refresh or fall behind.

In email marketing, templates that don’t get a fresh look about every nine months start to fall behind.

“I’ve seen this before = delete.”

The syndrome is real.

Your content can change every week. If the email looks the same and uses the same layout, people start to skip it.

↑opens, clicks, conversions

Every redesign pays off.

We’ve seen open, click and conversion rates improve with every redesign. A template system keeps each email unique.

Engraved portrait of Matthew Caldwell

Your creative lead

Matthew Caldwell

Co-founder of Denada. Founder of the Yesmail / Data Axle email agency.

  • 20+years in inbox design
  • 30+people in 6 design teams
  • 2006building email template systems

Matt brings a classic graphic design sense with a practical, inbox-first approach. His agency was agency of record for Marriott Bonvoy, eBay, Olive Garden, PayPal, Total Wine & More, Choice Hotels and many more. He’s a long-time advocate of email template systems and of “sticky content” programs, non-product content that keeps open rates strong. He left in 2023 to found Denada.

02

Coding & template services

We live in the future. Inbox HTML is still living in the ’90s.

The modern web is coded nothing like an email. Gmail, Outlook, Apple Mail, Yahoo and the rest are cautious about security, so their coding standards rarely change. Coding an email means knowing every combination of inbox, browser and operating system, and there are hundreds. Our codebase looks good across all of them.

Engraved portrait of Alex Williams

Your coding lead

Alex Williams

Co-founder of Denada. Founding member of Trendline Interactive, an email agency in Austin, Texas.

  • 100sof email modules coded
  • Top 20inboxes, rendered right
  • 15coders and producers led

Alex’s passion is where marketing, ESPs and inbox code meet. He built a codebase of hundreds of email modules that look good, load fast and render in the top 20 inboxes, and he was an early pioneer of responsive coding and dark mode. His team ran the email programs for AARP, LinkedIn, Wells Fargo, Google and more.

Denada Super Boilerplate

The best inbox rendering code out there. Period.

Our Super Boilerplate template has been around since 2010 and gets better every year. It loads faster, lighter and cleaner. Bring your own code or leave it to us, and focus on what matters: results.

  • 2010first version
  • Continualupdates
  • Lighterfaster loads
03

Migration services

Moving to a new ESP? Fix how email is made before you move.

We help with ESP migrations, focused on creative, templates, triggers, code, languages and processes. We work with your team and your new ESP to move, simplify and improve how your emails get made, so you can focus on the bigger picture. It’s all one simple flat fee, and most migrations take less than a month.

Salesforce Marketing CloudBrazeIterableAdobe CampaignHubSpotKlaviyo

Improve creative workflow before ESP migration

You have an ideal window. Use it.

Royal Caribbean improved and streamlined how their email is made with Denada before they moved ESPs.

Royal Caribbean
  1. 01

    Move and improve creative and production before your ESP migration.

    You’ve always wanted a faster, easier way to make email. Doing it before you move ESPs makes the whole move easier, and with Denada it’s straightforward.

  2. 02

    ESP creative tools are, frankly, awful.

    ESPs have always underinvested in creative tools, SFMC and the drag-and-drop editors included. That’s why we started Denada.

  3. 03

    On-brand emails, in your code, to any ESP.

    Anyone can create on-brand emails in your code, then send them to SFMC, Adobe Campaign, Braze, Iterable or any of 30 other ESPs in two clicks.

  4. 04

    Live in a month or less.

    Move your creative and production process first and the rest of the change goes smoother. Denada is set up in a month or less, so you can focus on the big job: changing ESPs.

  5. 05

    Triggers and evergreen emails, set up the right way.

    Welcome series, abandoned cart and other always-on emails are built from your Denada library. Update a module once and every email that uses it updates in seconds, so when your brand changes, hundreds of emails change with it.

One team. One flat fee.

Better design, cleaner code and an easier ESP move. Let Denada handle all of it.

Improving how your team makes email is a great idea, and it’s the perfect time to improve your design and code too. Every service comes with simple flat-fee pricing and a dedicated team and project manager. Denada has moved, improved and refreshed email programs for many large companies.

Schedule an assessment

Talk with our experts and see how straightforward it can be, even in a complex environment.