A global consumer audio brand
27 countries and languages, one lean team. Marketing managers now build production-ready emails themselves.
Before20–41After8–12days
2×output
3×versions
The Denada Lookbook · 2027 Edition
The Email Design Lookbook
Modern campaign designs from six global brands, and the AI-assisted workflow that took them from weeks to days. 46 pages, free for marketing teams.
- Modern email designs to spark your next campaign
- How AI and human creativity work together to cut timelines and triple output
- The old linear production process next to chat-to-create instant first drafts
Table of contents
What’s inside
Real campaigns from real teams, with the numbers to back them up.
- ForewordThe challenge with email marketing workflows1
- IHow a creative agent works: projects, brand library, chat-to-create, versions, approvals and export2
A performance fitness brand
Whole campaigns created from a single URL, then exported fully coded to the ESP in two clicks.
Before16After4days
3×output
6languages
A luxury cruise line
On-brand email across regions once took 12–14 people. Creation moved into marketing.
Before15After8days
5×output
3×versions
An action camera brand
Approved designs skip slow, expensive hand-coding and go straight to the ESP.
Before14–16After5days
4×versions
8languages
A national health nonprofit
Five to seven versions from a single email, with production time cut by 80%.
Before21After7days
9×output
11×versions
A private members’ club
Polished emails from a single prompt, keeping a classic, upscale look.
Before8After2days
3×output
68%savings
- IITraditional vs. agentic email production, side by side44
- AfterwordThe team behind the first creative agent for email46
From the book, p. 44
Weeks of handoffs, or a first draft in a chat
Traditional email production
- Brief
- Copy
- Design
- Coding
- Internal review
- External review
- Versioning
- Localization
- Export to ESP
2–6 weeksMultiple handoffs · slow revisions · expensive localization · limited testing
Agentic email production
- Brief or prompt
- Instant first draft: copy, layout and code
- Collaborate and revise together
- Automatic versions and localization
- Export to ESP
Hours or daysInstant creation · rapid iteration · built-in localization · more testing
Best results in the book
9×more output80%less production time6brands46pages