Iterable integration

AI email creative for Iterable

Q: Does Handlebars personalization work?

Yes. Denada writes Handlebars such as {{#if (eq tier "gold")}} directly into the HTML, and can read your fields, sample subscribers and audience counts to preview it.

Denada builds on-brand, fully coded emails from a brief and exports them to Iterable as email templates, including the name, HTML, subject line and message type. Handlebars personalization is written in Iterable’s own syntax, and Denada checks for a name conflict before it overwrites anything. Export is a deliberate human step — nothing is sent from Denada.

Book a Demo How it works

What lands in Iterable

A native Iterable email template, ready for your team

Create Iterable emails without code. Denada is the AI email builder where lifecycle marketers make on-brand, fully coded templates — then hand them to Iterable ready to send.

On export, Denada creates

An Iterable email template, created or updated in place (upsert).
Template name, HTML, subject line and message type set on export.
Handlebars personalization written in Iterable syntax.
Images served from Denada’s CDN, so nothing needs re-uploading.

Connection details

Connect with: A server-side Iterable API key.
Images: Images stay on Denada’s CDN and are referenced from the template.
Re-export: Before overwriting, Denada checks for a template with the same name and asks you to confirm.

How it works

Create Iterable emails without code

Marketers build and approve in Denada. Iterable stays locked down — the export is an explicit handoff, and nothing is sent from Denada.

Brief
Hand the agent a brief for the Iterable email — typed, pasted or uploaded. It works inside your team’s own templates, guided by Smart Docs and your Master File.
Build
The agent builds the first full draft — on-brand design, copy and fully coded HTML, with Handlebars personalization written for Iterable, plus versions and translations when you need them. Your team refines it with the agent or in the visual editor.
Review & approve
Reviewers comment on specific blocks or the subject line, @mention teammates, and move the email from Draft to In review to Approved. Send proofs to up to 10 addresses.
Export to Iterable
Click Export to Iterable. Denada checks for a name conflict, then creates or updates the Iterable email template with name, HTML, subject and message type.

Personalization

Handlebars that Iterable understands

Denada reads your Iterable fields, sample subscribers and audience counts, so you can preview personalized content against real profiles before you export.

Denada writes merge tags in the scripting language of your template library, so what lands in Iterable is code your team would have written by hand.

Handlebars · Iterable

Hi {{firstName}},

{{#if (eq tier "gold")}}
  Your Gold perks are waiting.
{{else}}
  See what’s new this week.
{{/if}}

Iterable specifics

Built for how Iterable works

Upsert, not duplicates

Export creates the Iterable template or updates the one you already have, so your template list stays clean.

Name-conflict check

Before overwriting, Denada checks whether a template with that name already exists in Iterable and asks you to confirm.

Preview with real subscribers

Denada reads your Iterable fields, sample subscribers and audience counts, so Handlebars conditionals can be checked before handoff.

Message type set for you

The template arrives with its name, subject line and message type already filled in.

Partnership

Denada is an official Iterable technology partner

Read the announcement →

Like every Denada export

Always a human handoff. Every export is started by a person on your team. Nothing moves to your ESP automatically, and nothing is ever sent from Denada.
Lands as a template, asset or draft. Exports arrive in your ESP ready for your ops or CRM team to schedule, test and send with the audiences, rules and approvals they already own.
Live images stay live. Countdown timers and data-driven live cards keep rendering at open time after export.
Previews that match. Background images are inlined on export so the email previews correctly inside your ESP’s editor.

Proof

Faster email production, same ESP

Teams use Denada to create more email in less time — then send it from the platform they already trust.

“Denada has been a game-changer. We create a full month of campaigns faster, use variations to quickly tailor messages for different audiences, and rely on Smart Docs to keep everything informed.”

Cassandra SoldoArt Director, Data Axle

Up to 80%less time spent creating emails, reported in our customer surveyRead the story →

FAQs

Iterable integration FAQ

Common questions about creating Iterable emails with Denada.

Does Denada send campaigns in Iterable?

No. Denada creates or updates an Iterable email template. Your team builds the campaign, chooses the audience and sends from Iterable.

What does Denada need to connect to Iterable?

A server-side Iterable API key.

Does Handlebars personalization work?

Yes. Denada writes Handlebars such as {{#if (eq tier "gold")}} directly into the HTML, and can read your fields, sample subscribers and audience counts to preview it.

Will exporting overwrite an existing template?

Only if you confirm. Denada checks for a name conflict in Iterable before it updates an existing template.

How are images handled?

Images stay on Denada’s CDN and are referenced from the template. Live images such as countdown timers keep updating at open time.

Is Denada an Iterable partner?

Yes — Denada is an official Iterable technology partner. Read the announcement.

See Denada build a Iterable email

Book a demo and we’ll create an on-brand email in your templates, then hand it off to Iterable — ready for your team to review and send.

Book a Demo Try Denada