Braze integration

AI email creative for Braze

Denada is an AI email creative platform that designs, writes and codes on-brand emails, then exports them to Braze as email templates with the name, subject line and HTML in place. It also exports reusable blocks as Braze Content Blocks and can insert your existing Content Blocks. Export is always started by a person, and nothing is sent from Denada — your Braze team keeps control of sending.

Book a Demo How it works

What lands in Braze

A native Braze email template, ready for your team

An AI email template builder for Braze teams: marketers brief, build and approve on-brand emails in Denada, then hand off a finished Braze email template — no code, no ticket queue.

On export, Denada creates

A Braze email template with its name, subject line and full HTML.
A direct link from Denada straight to the new template in Braze.
Optionally, Braze Content Blocks for reusable sections, referenced from the email.
Optionally, your images uploaded to the Braze Media Library.

Connection details

Connect with: A Braze REST API key plus your REST endpoint.
Images: Upload images to the Braze Media Library on export, or leave them hosted by Denada.
Re-export: Re-exporting asks whether to overwrite the existing template or create a new one.

How it works

Create Braze emails without code

Marketers build and approve in Denada. Braze stays locked down — the export is an explicit handoff, and nothing is sent from Denada.

Brief
Hand the agent a brief for the Braze email — typed, pasted or uploaded. It works inside your team’s own templates, guided by Smart Docs and your Master File.
Build
The agent builds the first full draft — on-brand design, copy and fully coded HTML, with Liquid personalization written for Braze, plus versions and translations when you need them. Your team refines it with the agent or in the visual editor.
Review & approve
Reviewers comment on specific blocks or the subject line, @mention teammates, and move the email from Draft to In review to Approved. Send proofs to up to 10 addresses.
Export to Braze
Click Export to Braze. Denada creates the email template (and any Content Blocks you chose), optionally uploads images to the Media Library, and links you to it in Braze.

Personalization

Liquid that Braze understands

Denada reads your Braze field names and writes Braze Liquid directly into the HTML, so first names, custom attributes and Content Block references survive the handoff.

Denada writes merge tags in the scripting language of your template library, so what lands in Braze is code your team would have written by hand.

Liquid · Braze

Hi {{${first_name}}},

Your tier: {{custom_attribute.${loyalty_tier}}}

{{content_blocks.${spring_footer}}}

Braze specifics

Built for how Braze works

Content Blocks, both ways

Export any Denada block as a Braze Content Block — the email then references it with {{content_blocks.${name}}} — and pull existing Braze Content Blocks into Denada so new emails reuse the sections you already maintain.

Overwrite or create new

When you export an updated version, choose to overwrite the existing Braze template or create a new one alongside it.

Media Library upload

Send images to the Braze Media Library as part of the export, so assets live where your Braze team expects them.

Straight to the template

After export, Denada links you directly to the new email template in Braze for final QA and scheduling.

Partnership

Denada + Braze: a new era of email creation

Read the announcement →

Like every Denada export

Always a human handoff. Every export is started by a person on your team. Nothing moves to your ESP automatically, and nothing is ever sent from Denada.
Lands as a template, asset or draft. Exports arrive in your ESP ready for your ops or CRM team to schedule, test and send with the audiences, rules and approvals they already own.
Live images stay live. Countdown timers and data-driven live cards keep rendering at open time after export.
Previews that match. Background images are inlined on export so the email previews correctly inside your ESP’s editor.

Proof

Faster email production, same ESP

Teams use Denada to create more email in less time — then send it from the platform they already trust.

“We cut around 11 days from our process. Denada’s AI quickly learned our brand voice, and the platform delivered on speed, ease of use, translations, and versioning—it checked all the boxes for us.”

Rachel DudleySr. Director, Global CRM, Sonos

~11 dayscut from Sonos’s global email production across 27 countries and languagesRead the story →

FAQs

Braze integration FAQ

Common questions about creating Braze emails with Denada.

Does Denada send emails through Braze?

No. Denada creates a Braze email template; your team schedules and sends it from Braze. Export is always an explicit action by a person, and nothing is sent from Denada.

Can Denada use Braze Content Blocks?

Yes, in both directions. You can export a Denada block as a Braze Content Block (the email references it with {{content_blocks.${name}}}) and insert existing Braze Content Blocks into emails you build in Denada.

What do I need to connect Braze?

A Braze REST API key and your REST endpoint.

Does Braze Liquid personalization work?

Yes. Denada reads your Braze field names and writes Liquid such as {{${first_name}}} and {{custom_attribute.${field}}} directly into the HTML.

Where do the images go?

Your choice: upload them to the Braze Media Library on export, or keep them hosted by Denada. Live images such as countdown timers stay live either way.

What happens when I export the same email again?

Denada asks whether to overwrite the existing Braze template or create a new one, so revisions never silently replace approved work.

See Denada build a Braze email

Book a demo and we’ll create an on-brand email in your templates, then hand it off to Braze — ready for your team to review and send.

Book a Demo Try Denada