Salesforce Marketing Cloud integration

AI email creative for Salesforce Marketing Cloud

Q: Does AMPscript personalization work?

Yes. Denada writes AMPscript such as %%FirstName%% and %%[ IF … ENDIF ]%% blocks directly into the HTML.

Denada creates on-brand, fully coded emails and exports them to Salesforce Marketing Cloud as Content Builder HTML email assets, with the subject line set and AMPscript personalization intact. You pick the Content Builder folder (or create one), and images can be uploaded alongside the email. Export is always a deliberate human action — nothing is sent from Denada.

Book a Demo How it works

What lands in SFMC

A native Content Builder HTML email, ready for your team

The AI email builder for Salesforce Marketing Cloud: marketers create on-brand, fully coded emails in Denada and hand off finished Content Builder assets — while Marketing Cloud stays locked down.

On export, Denada creates

A Content Builder HTML email asset with its subject line.
Saved in the Content Builder folder you choose — or a new one you create during export.
Optionally, images uploaded to Content Builder in the same folder or a subfolder.
AMPscript personalization written directly into the HTML.

Connection details

Connect with: A server-to-server OAuth2 installed package: client ID and secret, your tenant subdomain, and an optional Business Unit MID.
Images: Upload images to Content Builder (same folder or a subfolder), or export the HTML only.
Re-export: If an asset already exists, Denada asks you to confirm before replacing it.

How it works

Create SFMC emails without code

Marketers build and approve in Denada. Salesforce Marketing Cloud stays locked down — the export is an explicit handoff, and nothing is sent from Denada.

Brief
Hand the agent a brief for the SFMC email — typed, pasted or uploaded. It works inside your team’s own templates, guided by Smart Docs and your Master File.
Build
The agent builds the first full draft — on-brand design, copy and fully coded HTML, with AMPscript personalization written for SFMC, plus versions and translations when you need them. Your team refines it with the agent or in the visual editor.
Review & approve
Reviewers comment on specific blocks or the subject line, @mention teammates, and move the email from Draft to In review to Approved. Send proofs to up to 10 addresses.
Export to SFMC
Click Export to Salesforce Marketing Cloud, pick (or create) a Content Builder folder, choose how to handle images, and Denada creates the HTML email asset with its subject.

Personalization

AMPscript that SFMC understands

Denada writes AMPscript — personalization strings and conditional blocks — directly into the HTML, so the asset behaves like any email your SFMC team hand-codes.

Denada writes merge tags in the scripting language of your template library, so what lands in SFMC is code your team would have written by hand.

AMPscript · SFMC

Hi %%FirstName%%,

%%[ IF @Tier == "Gold" THEN ]%%
  Your Gold perks are waiting.
%%[ ELSE ]%%
  See what’s new this week.
%%[ ENDIF ]%%

SFMC specifics

Built for how SFMC works

Content Builder folder picker

Browse your Content Builder folders at export time — or create a new folder — so every asset lands where your team files it.

Images with the email

Upload images to Content Builder in the same folder or a subfolder, or choose HTML only if your team manages images separately.

Business Unit aware

Connect with an optional Business Unit MID so exports go to the right business unit in multi-BU accounts.

Replace with confirmation

Updating an existing asset requires an explicit confirmation, so approved emails are never overwritten by accident.

Like every Denada export

Always a human handoff. Every export is started by a person on your team. Nothing moves to your ESP automatically, and nothing is ever sent from Denada.
Lands as a template, asset or draft. Exports arrive in your ESP ready for your ops or CRM team to schedule, test and send with the audiences, rules and approvals they already own.
Live images stay live. Countdown timers and data-driven live cards keep rendering at open time after export.
Previews that match. Background images are inlined on export so the email previews correctly inside your ESP’s editor.

Proof

Faster email production, same ESP

Teams use Denada to create more email in less time — then send it from the platform they already trust.

“We cut around 11 days from our process. Denada’s AI quickly learned our brand voice, and the platform delivered on speed, ease of use, translations, and versioning—it checked all the boxes for us.”

Rachel DudleySr. Director, Global CRM, Sonos

~11 dayscut from Sonos’s global email production across 27 countries and languagesRead the story →

FAQs

Salesforce Marketing Cloud integration FAQ

Common questions about creating Salesforce Marketing Cloud emails with Denada.

What does Denada create in Salesforce Marketing Cloud?

A Content Builder HTML email asset with the subject line set, saved in the folder you choose. Images can be uploaded to Content Builder alongside it.

How does Denada connect to Marketing Cloud?

Through a server-to-server OAuth2 installed package: a client ID and secret, your tenant subdomain, and optionally a Business Unit MID.

Does AMPscript personalization work?

Yes. Denada writes AMPscript such as %%FirstName%% and %%[ IF … ENDIF ]%% blocks directly into the HTML.

Can I choose the Content Builder folder?

Yes. Export includes a folder picker, and you can create a new folder from it.

Does Denada send from Marketing Cloud?

No. Denada creates the asset; your team builds sends and journeys in Marketing Cloud as usual. Nothing is sent from Denada.

See Denada build a SFMC email

Book a demo and we’ll create an on-brand email in your templates, then hand it off to Salesforce Marketing Cloud — ready for your team to review and send.

Book a Demo Try Denada